Get That Electric Feeling: Why This Campaign Matters

The UK government's new "Get that electric feeling" campaign sends a clear signal: NOW is the time to go electric.

Backed by the Electric Car Grant, the campaign highlights how drivers can save up to £3,750 on the cost of a new EV and around £1,400 a year on running costs. It also points to a rapidly expanding public charging network, with over 87,000 charge points already in place and 100,000 more local chargers planned in the coming years.

At Gigawatt, we see this campaign as a positive moment for both drivers and businesses. But we also know that the real work begins after the advert ends.

A step forward for EV understanding

For a long time, conversations around EVs have been shaped by myths, conflicting information and a sense that "it's still a bit early". By putting simple, tangible numbers front and centre, the campaign helps to:

• Cut through the noise with clear cost and savings figures
• Show that EVs are not just cleaner, but can be genuinely cost-effective for many drivers
• Reassure people that public charging is already widespread and getting better every month

We're already seeing that shift reflected in the numbers. More than 50,000 drivers have used the Electric Car Grant to buy an EV, and around 1 in 4 new cars sold in recent months are now electric.

A glimpse of the future: what Scandinavia tells us

If we want to understand where the UK could be heading, it helps to look at countries that are a few steps further down the road. In Norway, EVs are now well beyond the tipping point, with over 95% of all new passenger car registrations fully electric. Other Scandinavian countries are moving in the same direction:

• Denmark: EV share of new registrations reached 67.2% in July, up from just under 51% a year earlier
• Finland: EV share rose to 36.3%, from 25.8% the year before
• Sweden: EV share reached 35.6%, up from just under 34%

With the UK government now putting national campaigns and grants behind EV adoption, it's reasonable to expect our own market to start looking more like Scandinavia's over the coming years.

More EVs = more pressure on infrastructure

Greater awareness and demand are exactly what the transition needs. But they also bring a practical challenge: the more EVs we put on the road, the greater the pressure on our charging infrastructure.

For fleets, workplaces, landlords and destinations, the questions are more complex: Where do chargers need to be located? How will increased demand affect existing power capacity? What mix of slow, fast and rapid charging makes sense? Who will own, operate and maintain the infrastructure over time?

From campaign headlines to day-to-day reality

National campaigns do a valuable job of raising awareness and confidence. But behind every "electric feeling" moment, there needs to be thoughtful design, robust power planning, and reliable installation and maintenance.

How Gigawatt can help

Our focus is on helping organisations move from "we know we need EV charging" to "we have a clear, deliverable plan". That typically means supporting with:

• Site assessments and strategy, understanding your operations, drivers and locations
• System design and power planning, making sure your infrastructure is future-proof and scalable
• Installation and commissioning, delivering reliable, compliant charging solutions on the ground
• Ongoing optimisation and support, keeping systems running smoothly and adapting as usage grows

The campaign is a welcome boost for the EV transition. When that interest turns into real projects and real chargers in the ground, Gigawatt is here to help make sure the experience lives up to the promise.